What's in a name?
The MIT Club of Boston centers on its mission to facilitate networks among Boston metropolitan area alumni, and we have developed a new logo, launched in January 2012, to reflect our brand. The logo was developed to express the synergies created when individual alumni come together. Its clean, modern design, reflects our values and creates a crisp new look.
Our branding was developed by Keith Kitz of One Man's Studio (www.onemansstudio.com
), who was inspired by the shapes formed when representing a Fibonacci series with squares. The logo exists in all three of MIT's colors, shown below. We will develop our brand and image around this logo and shapes.
If you have questions about the brand or logo, please contact our VP of Communications, Natalia Olive